Product Designer & Leader
I’m Shruti
I turn ideas into intuitive,
scalable experiences.
Designing with intent,
Leading with heart.
I’m Shruti
I turn ideas into intuitive,
scalable experiences.
Designing with intent,
Leading with heart.
Hi, I’m Shruti
I turn ideas into intuitive, scalable experiences.
Designing with intent,
Leading with heart.
Hi
Hi
Experience
Nykaa (Currently)
Group Product Design Manager
As a design lead for Nykaa Fashion, I drive the vision and strategy to transform how users discover, explore, and shop fashion online. I lead a multidisciplinary team that has been instrumental in shaping a future-ready design approach - reimagining the digital fashion experience through insight-led thinking and innovation. By leveraging technology, personalization and user-centric approach, we’ve enhanced customer satisfaction, improved conversion rates, and strengthened loyalty. Collaborated closely with cross-functional teams to bridge the gap between online and offline retail, delivering experiences that are seamless, intuitive, and inspiring.
Zilingo (2018-22)
Lead UX Designer
Led the design and development of Zilingo's B2B platform for sellers, enhancing user experience and engagement. Spearheaded the Zilingo Factory initiative, optimizing workflows for factory workers in the fashion manufacturing sector. Collaborated with cross-functional teams to gather business goals and user feedback
PayU (2016-18)
Sr. UX Designer
Redesign of the PayU Money website to enhance the onboarding experience for SMB merchants. Conducted in-depth user research to identify pain points and develop user-centered solutions. Collaborated with cross-functional teams to implement design changes, resulting in improved user satisfaction.
ixigo (2014-16)
UI/UX Designer
Led the early design of the ixigo Trains app, catering specifically to the Bharat audience (Tier 2/3 users with limited tech familiarity). Improved discoverability and user engagement through simplified navigation and intuitive UI patterns.
Nykaa (Currently)
Group Product Design Manager
As a design lead for Nykaa Fashion, I drive the vision and strategy to transform how users discover, explore, and shop fashion online. I lead a multidisciplinary team that has been instrumental in shaping a future-ready design approach - reimagining the digital fashion experience through insight-led thinking and innovation. By leveraging technology, personalization and user-centric approach, we’ve enhanced customer satisfaction, improved conversion rates, and strengthened loyalty. Collaborated closely with cross-functional teams to bridge the gap between online and offline retail, delivering experiences that are seamless, intuitive, and inspiring.
Zilingo (2018-22)
Lead UX Designer
Led the design and development of Zilingo's B2B platform for sellers, enhancing user experience and engagement. Spearheaded the Zilingo Factory initiative, optimizing workflows for factory workers in the fashion manufacturing sector. Collaborated with cross-functional teams to gather business goals and user feedback
PayU (2016-18)
Sr. UX Designer
Redesign of the PayU Money website to enhance the onboarding experience for SMB merchants. Conducted in-depth user research to identify pain points and develop user-centered solutions. Collaborated with cross-functional teams to implement design changes, resulting in improved user satisfaction.
ixigo (2014-16)
UI/UX Designer
Led the early design of the ixigo Trains app, catering specifically to the Bharat audience (Tier 2/3 users with limited tech familiarity). Improved discoverability and user engagement through simplified navigation and intuitive UI patterns.
Nykaa (Currently)
Group Product Design Manager
As a design lead for Nykaa Fashion, I drive the vision and strategy to transform how users discover, explore, and shop fashion online. I lead a multidisciplinary team that has been instrumental in shaping a future-ready design approach - reimagining the digital fashion experience through insight-led thinking and innovation. By leveraging technology, personalization and user-centric approach, we’ve enhanced customer satisfaction, improved conversion rates, and strengthened loyalty. Collaborated closely with cross-functional teams to bridge the gap between online and offline retail, delivering experiences that are seamless, intuitive, and inspiring.
Zilingo (2018-22)
Lead UX Designer
Led the design and development of Zilingo's B2B platform for sellers, enhancing user experience and engagement. Spearheaded the Zilingo Factory initiative, optimizing workflows for factory workers in the fashion manufacturing sector. Collaborated with cross-functional teams to gather business goals and user feedback
PayU (2016-18)
Sr. UX Designer
Redesign of the PayU Money website to enhance the onboarding experience for SMB merchants. Conducted in-depth user research to identify pain points and develop user-centered solutions. Collaborated with cross-functional teams to implement design changes, resulting in improved user satisfaction.
ixigo (2014-16)
UI/UX Designer
Led the early design of the ixigo Trains app, catering specifically to the Bharat audience (Tier 2/3 users with limited tech familiarity). Improved discoverability and user engagement through simplified navigation and intuitive UI patterns.
Design Philosophy
Simplicity is at the core of my design philosophy. It enhances usability and allows for flexibility, ensuring designs can evolve alongside the brand and its audience. Minimalist & Futuristic
Leadership
Collaboration is key. I work to build a team culture that is open and communicative, where skill and knowledge sharing is encouraged.
Trust & Communication
Thoughts & Experiences